Learn how to strategically communicate in the nation’s largest undergraduate Integrated Marketing Communications (IMC) program. This versatile degree will prepare you for careers in advertising, marketing, public relations, social media and more!
Take advantage of every moment. One of those moments could completely change who you are, and you could come out of college a completely different person.
Chloé Dwyer
B.S. IMC ‘20, Southlake, Texas
The School of Journalism and New Media is home to the largest undergraduate IMC program in the country because we give students the modern marketing communication skills they need to work for major brands or essential non-profits, for small and big businesses, and for anyone who needs their story told.
We believe in offering students a real-world experience. That means they get hands-on opportunities to turn a simple class project into a resume-building learning experience while simultaneously helping companies build their brands.
In 2025, the department launched Magnolia Blues, an IMC student agency led by Dr. Ike Brunner, Instructional Assistant Professor and Interim Agency Director, and Dr. Brian Smith, Department Chair. In this experience, students create content and manage campaigns for real-world clients. In addition to Magnolia Blues, students also take a capstone course that involves campaign development for clients.
Special learning experiences include IMC Connect! - a one-of-a-kind conference for students to network with some of America’s biggest brands along with an IMC career fair. Students can also publish their work in IMC Impact, the IMC department’s student journal highlighting research-based insights for advertising, public relations, and marketing.
Finally, the IMC major provides experiences through our Ad Club and Public Relations Student Society of America chapters, giving students access to national competitions like AAF’s National Student Advertising Competition.
IMC-related professions are some of the fastest growing in the country right now. Our graduates work for companies as varied as Netflix, the NFL, FedEx, Tom Ford and boutique PR agencies to worldwide advertising companies like BBDO.
This is the major for creatives with a passion for telling stories. If you dream of working for your favorite brand, producing the next Super Bowl ad, helping a non-profit to achieve its mission or planning the perfect event, you’ve found your degree program.
With an emphasis on data-driven decision-making, strong writing and a solid understanding of business principles, you can take this major anywhere you want to go.
B.S. in Integrated Mktg. Communications
N/A
124
Major
4 Years
Tailor your IMC degree to your passions for a dynamic career in the field. Find the degree path that's right for you.
Are you a sports fan interested in promoting your favorite team or working to tell its story? Learn how to do it with our sports communication and promotion specialization.
This specialization takes a unique look at collegiate and professional sports, sports media, athlete representation, corporate involvement, and more.
Course offerings include Foundation of Sports, Sports Promotion, Sports Media and Reporting, Sports Television Production, an internship, or any other approved sports-themed special topics course in the School of Journalism and New Media.
Do you love communicating with an audience using Instagram, YouTube, and TikTok? If you envision yourself managing social media for yourself, a brand, a company, or an organization one day, our social media specialization may be the right path for you.
This specialization examines how social media affects various aspects of our lives You’ll take courses such as Social Media in Society, Social Media Content Creation, or design your own social media-focused internship.
Maybe you want to open your own clothing store one day or write about your favorite fashion brand. If you love the art of fashion and want to learn more about the business, you can study how fashion and media are connected.
This specialization is for those who are interested in trends, marketing, and branding in the fashion industry. You’ll take classes such as Fashion Promotion & Media as well as Fashion Merchandising and then expand your skillset with an internship, video, or photo classes.
Public relations specialists work to build and maintain a positive reputation for a company or brand. Using social media, news releases, and other strategic messaging, they shape public opinion and increase awareness about a company or organization.
Students interested in the PR specialization will take classes such as Intro to Multimedia Writing, Public Relations, Public Relations Techniques, and PR Case Problems.
Let your inner artist create your future with our visual design specialization, where you’ll learn to use graphics and imagery to communicate messages and tell a story.
Visual Design is for those who want to plan, visualize and create digital and printed materials for media projects. You get to take Visual Communication and then choose from courses such as 3-D Modeling, Motion Graphics, and Designing Interactivity.
If you are interested in running the show one day, the media sales and management specialization will teach you how to generate revenue as a sales professional and how to lead a team.
This is for those interested in learning about advertising techniques and media enterprise management. You’ll take Media Sales, Media Management, and a media sales elective.
If you have ever envisioned working in the communications department for a hospital or writing informative stories about the latest health trends to educate the public, you may be interested in our health communications specialization.
Courses in this specialization focus on the growing field of health communication, with an emphasis on health promotion and health journalism. You’ll take classes such as Health Communication, Persuasion, and interdisciplinary options from across the campus.
Here are some of the classes you may take while earning your Bachelor of Science in Integrated Marketing Communications.
UG
3 credits
An introduction to the various facets of communication from the world of news media to the persuasive realms of marketing, advertising, public relations, and social media. This course will also strengthen your knowledge of the media and communication industries, their history and current practices, their content, and their effects on us, as individuals, and society.
UG
3 credits
This course focuses on developing students' skills in accurate,forceful, vivid and persuasive writing to advance a variety of IMCstrategies.Course may be repeated only once. This course is only available tostudents with majors in the School of Journalism and New Media orSchool of Business Administration.
UG
3 credits
An introduction to communication design. Explores different media and how visual elements are used to communicate. Focus on the vocabulary of effective visual presentation and the analysis of visual messages across media platforms.
UG
3 credits
A detailed survey of marketing communications online applications, e.g., the website as a basic marketing platform, search engine optimization, digital promotions, email and social media marketing.
UG
3 credits
An introduction to the skills, theories, techniques, ethics, and goals of the public relations professions, emphasizing the role and importance of journalism skills in public relations communications.
UG
3 credits
Theory and practice of qualitative and quantitative research applied to multiple marketing and communications challenges and tasks.
Our student ambassadors are happy to help you with any questions you might have about the Integrated Marketing Communications program and life at Ole Miss.
What brought you to Ole Miss?
See Erin’s Answer
What would you tell a high school student about your major?
See Verlecia’s Answer
What are your 3 favorite things about the School of Journalism and New Media?
See Brady’s AnswerIntegrated Marketing Communications (IMC) prepares graduates for careers in public relations, advertising, sales, government, the nonprofit sector, corporate communications, social media marketing and more.
Our graduates work at a variety of companies nationally and internationally, including the PGA Tour, TikTok, Fleishman Hillard, Burson Cohn & Wolfe, Anheuser Busch, Green Bay Packers, Atlanta Hawks, USA TODAY, CNN, ESPN, Elle Decor, and at hospitals, nonprofits, government agencies and even the White House.
Each May, students can travel abroad for the month while taking IMC and journalism classes. The best thing? You're traveling with your professors. Our students recently returned from Spain, learning more about global brands and international communication.
We have a variety of scholarships and financial aid options to help make college more affordable for you and your family.
Are you ready to take the next step toward building your legacy?
